WATCH: Bob Dylan and Watson Go Head to Head in New IBM Commercial

"My analysis shows that your major themes are that time passes and love fades."

This past summer, we learned that Watson was coming for all of our writing and editing jobs (gulp), but now it seems like IBM‘s supercomputer has its sights set on a newer, more glamorous career path—legendary songwriter.

In IBM’s latest ad campaign, the AI Jeopardy champion meets up with Bob Dylan to have a quick chat about language, Watson’s ability to read 800 million pages per second (Dylan responded with a nonplussed “That’s fast.”), and a potential musical collaboration in the future, even though Watson’s singing voice is a little, well, robotic.

Watch Dylan humor the supercomputer below, and make sure to catch Watson getting a lesson in sarcasm from his human rival Ken Jennings here.


We won’t spam you. Promise.