Prepare your wallets—Queen Bey has joined forces with British retailer Topshop to launch a global activewear line. Sending the fashion (and music) world into a frenzy, Topshop announced Monday that they would be partnering with the hip-hop star/businesswoman/ruler of the Earth to produce an exclusive brand that would be available starting next Fall.
Never one to be outdone, Beyoncé took her fashion endeavor a step further, and instead of merely collaborating for a one-off line (as the brand has done in the past with Kate Moss), created a 50/50 joint venture company tentatively titled Parkwood Topshop Athletic Ltd.
“This is not a collaboration,” Topshop owner Sir Phillip Green told WWD. “This is about building a brand and building a business – a separate, proper business, with separate overhead and a separate office.”
Bey-backed workout gear for years to come? Count us in.
