WATCH: Run the Jewels Burn It All Down in “Ooh LA LA” Video
The visual for El-P and Killer Mike’s new anthem is an anti-capitalist utopia.
We’ve reached the point in quarantine where visual media depicting large crowds of people gathering together almost feels pornographic—not to mention visual media depicting large crowds of people gathering together to dance and incinerate America’s capitalist establishment and class divisions. Run the Jewels were lucky enough to wrap up filming on their video for their latest anthem from RTJ4 just weeks before lockdown, providing us with a three-minute clip that scratches all our itches.
“Ooh LA LA” comes alive with Brian and Vanessa Beletic’s new video for the single, wherein Killer Mike and El-P take to the streets as folks burn cash and celebrate a just new world. “The fact that we got the chance to do [this video] is damn near miraculous in hindsight,” the pair shared in a press statement. “In conceptualizing the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age old struggle of class was finally over. A day that humanity, empathy, and community were victorious over the forces that would separate us based on arbitrary systems created by man. This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else.”
Check out the clip below—and keep an eye out for the song’s featured guests Greg Nice and DJ Premier, as well as a cameo from Zack de la Rocha. Not to mention Mike’s killer Joy Division jacket.