While Other People Records has made a name for themselves as a consistent hub for punky dream pop, with records from Gleemer, Only Sibling, and Souvenirs out over the past year, their latest release ventures into the atmospheric world of downtempo trip-hop. The third LP from Trade Wind, The Day We Got What We Deserved, will arrive May 21 with its misleadingly titled first single “DIE! DIE! DIE!” blending the beat-heavy grooves of Massive Attack with a more acoustic-friendly genre like slowcore. Meanwhile, the song’s visual is a bit closer to what one would expect from a song called “DIE! DIE! DIE!,” with frontman Jesse Barnett emotionlessly embarking on a killing spree.
“To put simply, ‘DIE! DIE! DIE!’ is about the choices being faced by every person who’s living through this current hellscape that we call ‘civilized society,’” he explains. “With the video we wanted to try and visualize how the capitalist system can’t be stopped without people coming together. Are we brave enough to stop this system and its programming? And are we creative, thoughtful, and loving enough to put something more productive in its place? Not productive in terms of output but productive in terms of making something that better suits and serves the people and the planet. I’m a sucker for a love story as well as an underdog story so I believe it’s possible. I have to.”
Watch the video below, and pre-order the record here.
